The Animal Rescue Site audience responds to a more light hearted and playfulness of both imagery and copy. With the rebranding of our emails, I wanted our audience feel the love and warmth they get when they get home and there fur babies are happy to see them. CLICK HERE to View a few of my faves.

E-maill Linkbacks, click away.

https://www.greatergood.com//emails/2018/post-092618-GAouterwear-w.html

https://www.greatergood.com//emails/2018/post-092618-GA-w.html

https://greatergood.com/emails/2018/post-041918-GA-w.html

https://greatergood.com/emails/2018/post-041918-GAcats-w.html

https://greatergood.com/emails/2018/post-042118-GA-w.html

https://www.greatergood.com/emails/2018/post-042718-GA-w.html

https://greatergood.com/emails/2018/post-042718-GAgarden-w.html

https://greatergood.com/emails/2018/post-050518-GA-w.html

https://greatergood.com/emails/2018/post-051418-GA-w.html

https://greatergood.com/emails/2018/post-051618-GA-w.html

https://greatergood.com/emails/2018/post-052118-GA-w.html

https://greatergood.com/emails/2018/post-052718-GA-w.html

https://www.greatergood.com/emails/2018/post-060418-GA-w.html

https://www.greatergood.com/emails/2018/post-060518-GA-w.html

https://www.greatergood.com/emails/2018/post-060618-GA-w.html

There is plenty more where this came from :) just ask, I will be happy to share.

Experimenting with different looks, the Animal Rescue Site audience responds to two looks soft background colors (tan-pink-not so mint green). They also respond to clean white background with delicate assets. when it come to typography big and bold or thin and dainty.

here are the looks

PCs

https://www.greatergood.com//emails/2018/post-082218-GA-w.html